You have been working hard to find an agency for your client, yet they still have not been signed. You have submitted Polaroid’s to several agencies and have not heard back or you have received the dreaded rejection message. Your client is ready to get working in their profession of choice and may be feeling discouraged as they wait for their “moment”. You have heard all of the stories about top models who simply emailed a photo to a scout and within days they were sitting in an office in New York City signing a lucrative modeling contract. Isn’t that how it is supposed to work? Why hasn’t that happened for your client? And as the Model Momager, what do you do next?
If your client has not been signed exclusively by a modeling agency, it is not the end of the world. They can always work as a freelance model. There are freelance models in all areas of the business including runway, commercial, promotional, fit, print, etc. Freelance models are responsible for their own bookings, marketing, promotions, contract and rate negotiations and portfolios. Freelance models can also work with several agencies simultaneously on a non-exclusive basis. Basically, deciding to work as a freelance model means being responsible for your own career. This is where you come in as Momager. You will essentially be acting as the agency who represents your child.
Freelance models are afforded the same opportunities that agency signed models are. The great thing about working freelance is accepting jobs when you want, setting your own schedule, setting your own rates and being your own boss. My daughter/client has worked successfully for 2 years as a freelance model. We opted to only sign non-exclusive contracts, so that she can continue to work independently as a freelance model. Successful models frequently sign non-exclusively to several agencies because they can afford to have a manager and staff in place to assist them with scheduling, logistics, negotiations, etc.
Now is actually a good time for freelance models to start and stay working consistently. It is no secret that all industries have been impacted by the downturn in today’s economy. The modeling industry is no exception, with many agencies closing their doors and cutting back on the number of models they keep active on their boards. Modeling agencies may only be accepting a certain number of new models or they may only be interested in signing a specific type of look, thus increasing their use of freelancers. Rates can even be slightly higher for freelance models.
You can find freelance work online using casting websites, Modelmayhem.com, Instagram and Craigslist, to name just a few. There are also many agencies that work directly with freelance models. I will be posting a list of resources for locating freelance jobs in the near future.
Make no mistake, the modeling industry is always a challenging one. Freelancing is just as tough as signing with a modeling agency. It is not an easier way to get into modeling, it is just a different way to get into modeling. Some people prefer entrepreneurship and others like being an employee; similarly, you may prefer that your client freelance or you may want them to sign with an agency.
Freelance modeling is not without its challenges. One obstacle you may face is some agencies will only book signed models for the more lucrative jobs. Another hurdle is, freelancing does not provide the security of knowing someone else is looking out for your client’s career. (That is assuming your agency is actually looking out for your client.) That does not mean agency signed models are any less involved in their careers but they have the added luxury of letting someone else worry about the never-ending details. Lastly, your client must reside in the city where the agency is located. Agencies generally want to work with freelancers who are local. Therefore, if there are no agencies in your local area freelancing may be hard to do.
If your client is not signed by an agency, freelancing will give you another avenue in helping them pursue a career as a model. Whether your client is agency represented or freelance, you must be dedicated and committed to their career. Do not allow yourself to feel a false sense of security if you decide to sign your client with an agency. As a Momager you will continually have to look out for your client’s career to ensure it is forging ahead.
Now that my client has gone from 90210 and will be entering 10001, things are certain to change. We will see how Model Momager of a freelancer from a distance works out!